Top 3 Social Channel for B2B Business
Today, we have about 100 social media platforms. Even though you are familiar with few. Each one is unique in its own way.
Each platform provides your business with social SEO value and selling opportunity. And the value differs if you’re B2B, business to business, versus B2C, business to consumer.
For your B2B social success, check out the top three recommendation which are Twitter, YouTube, and LinkedIn. And here is WHY?
Twitter is micro-blogging and social networking service. Post is known as Tweets (interactive message among users). Each tweet is restricted to 280 characters.
As of late 2019, there are 500 million daily tweets from 300 million active users with 145 million monetizable daily active users.
That’s a lot of engagement happening on a daily and monthly basis.
- 63% of its users are between the ages of 35 and 65,
- the male to female ratio is 66:34 percent.
- And believe it or not, 67% of all B2B businesses are using Twitter in some way, shape, or form.
Your tweet can rank on the first page of Google, that’s pure organic SEO value. That means more traffic and more sales.
YouTube
It’s fair to say that if you’ve watched a video on the internet, it was mostly likely a video that was uploaded and lives on YouTube.
In 2019, 90% of its over 2 billion monthly active users discover a new brand or product on YouTube.
With so many different kinds of video content being produced and uploaded on a daily basis, one billion hours of video are watched daily.
If that’s not enough, 79% of internet users have a YouTube account, and 62% of businesses are using YouTube to create and share their videos.
Google crawls, looks, and ranks the relevant YouTube video content. When a video is optimized correctly, it can rank on the first page of Google for both the All tab and the Videos tab at the top of the search engine filters.
The world’s largest professional and social platform that you are most likely familiar with. The social network focuses on professional networking and career development.
The platform has 303 million monthly active users with 660 million users worldwide. Users use the platform to display resumes, search for jobs, and enhance professional reputation by posting updates and interacting with other people.
Not only are individual users of the platform, but businesses and companies have a presence by creating a LinkedIn company page to display their company’s info, product updates, and share news. IN fact, there are over 30 million companies on LinkedIn.
Your personal LinkedIn profile, when optimized with the right words, images, videos, and other powerful features that the LinkedIn platform provides to its users, can become a huge asset in the B2B social media SEO game.
If an individual searches for your name or company name, your LinkedIn profile or company page has the ability to rank on the first page of the search engine results page, thus giving you more personal branding visibility, website traffic, and brand awareness.
I highly recommend and encourage you to keep up to date with the changes that these platforms make on a monthly basis. You never know when a new feature is added and changes the entire game completely for good or worse, so do your best and stay in the know. Good luck and do it big.
